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THE NEUE KLASSE

Progressive yet timeless. Clear yet elegant – but still typically BMW. The design of the BMW Vision Neue Klasse cars shows what the future of mobility could look like.

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Fri 07 August 2026
BMW SUV driving on a scenic mountain road with panoramic views and natural landscape

Driving pleasure forever. Now and in the future.

Neue Klasse is a new era of true driving pleasure that starts from now with the launch of the new BMW iX3. It isn’t just the design of the BMW Vision Neue Klasse that’s timeless. We aim to reduce your car’s carbon footprint throughout its entire life cycle. This is thanks to a production process that conserves resources, the increased use of secondary raw materials and the highly efficient fully electric drive.

Silver BMW car front view with signature grille, parked on gravel driveway near trees and greenery

Reduced to give way to the new.

The design concept of the BMW Vision Neue Klasse is reduced to the essentials. The overall appearance is dominated by large surfaces and clear lines. This creates space for new things. For modern technology, such as the interactive kidney grille and headlight concept. Or for an interior flooded with light from large windows.

BMW luxury car interior with red and white leather seats, advanced touchscreen dashboard, and panoramic sunroof view of nature

Optimised driver orientation.

As the driver, you take your seat in the cockpit, surrounded by innovative technology, and find everything arranged conveniently around you. All elements are positioned to suit the driver, with the aim of both enriching and simplifying the driving experience. Take your seat at the heart of driving pleasure, for total comfort and total control.

BMW electric SUV charging at a modern home station with glass architecture, metal mesh design, and landscaped garden

Introducing bidirectional charging.

The latest-generation battery can do more than just power your vehicle. Use the Neue Klasse battery as an interim storage unit for electricity during bidirectional charging. It can supply your home with electricity or feed power back into the grid. Or simply use your vehicle as a mobile power bank, for running your camping equipment, for example, or charging your e-bike – any time, anywhere, for every adventure.

Rear view of a white BMW i4 driving on a winding mountain road with scenic views

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Address

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  • Sat:08:30 - 12:30
  • Sun:Closed

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Address

  • 4 Odhams Trading Estate, St Albans Road, Watford, Hertfordshire, WD24 7RY

Opening Hours

  • Mon–Fri:08:00 - 18:00
  • Sat:08:30 - 12:30
  • Sun:Closed

Phone

  • 01923 298500
Map
Areas served

Watford as well as surrounding areas including Kings Langley, Borehamwood, Bushey and Rickmansworth

View map